2024 Presidential Election Digital Strategies
Case Study
This case study explored how digital communication reshaped the 2024 U.S. presidential race. I led a comprehensive analysis of both campaigns’ online tactics, revealing how each candidate’s team strategically used digital platforms to mobilize voters and shape narratives. The study shed light on the evolution of political communication in an era dominated by viral trends and short-form media consumption.
Role: Researcher and co-author — collaborated within a three-person team to analyze campaign strategies, conduct digital media audits, and synthesize findings on how online communication influenced voter engagement.
AARP Voter Engagement
Social Campaign
This campaign explored how a targeted social media strategy can empower civic participation among older adults. I led the AARP Oregon Voter Engagement Series, a digital initiative designed to encourage voting among Oregonians aged 50 and older by centering issues such as healthcare, Social Security, and retirement security. Through tailored messaging and audience-specific content, the campaign achieved measurable impact (+1,054 reach, +44% clicks, +26% engagement, and 25,031 impressions), demonstrating the power of data-informed storytelling to mobilize targeted demographics.
Role: Campaign lead — directed creative strategy, content development, analytics tracking, and platform management.
Through this blend of creative design and strategic outreach, the AR experience strengthens conservation education and deepens a connection between the public and Oregon’s marine ecosystems.
Role: Design and communications contributor — supported UX development, led messaging strategy, assisted in video production, and produced outreach materials to promote public engagement with the project.
Otter Rock AR Expereince
Social Campaign
As part of the Oregon Reality Lab’s collaboration with the Oregon Department of Fish & Wildlife, I contributed to both design and communications for an augmented-reality experience aimed at uplifting and interpreting Otter Rock Park.
I worked closely with the design team to shape the user experience, as well as lead communication strategy, create messaging, promotional materials, and stakeholder-facing narratives to amplify public awareness and engagement.