AARP Social Content
I managed AARP Oregon’s social media presence for 11 months, overseeing the social media calendar, content creation, and day-to-day strategy. My work included developing posts and campaigns that advanced political and volunteer engagement, highlighted advocacy initiatives, and built community among Oregonians 50+. Through strategic content planning and audience-driven storytelling, I strengthened AARP Oregon’s digital voice and expanded its reach across platforms.
Voter Engagement Campaign
This campaign explored how targeted social media strategy can empower civic participation among older adults. I led the AARP Oregon Voter Engagement Series, a digital initiative designed to encourage voting among Oregonians aged 50 and older by centering on relevant issues. The campaign achieved measurable impact (+1,054 reach, +44% clicks, +26% engagement, and 25,031 impressions), demonstrating the power of data-informed storytelling to mobilize a key demographic.
ARHR Social Campaign
For ARHR (Alliance for Reproductive Health Rights, Ghana), I produced a suite of social media graphics that translated the organization’s research and policy work into compelling visual stories. By turning fact sheets and health studies into shareable infographics and visuals, the campaign drew attention to important issues like access to reproductive services, free sanitary pad policies, gender equality, and ending harmful practices. This work not only increased public engagement and awareness across Ghana but also demonstrated my ability to communicate complex, culturally sensitive research globally by connecting academic, policy, and community audiences with clarity and impact.
Geoversity Social Campaign
For Geoversity, a Panama-based nonprofit and university initiative focused on biodiversity and community development, I led a global social media campaign to attract funders, volunteers, and visitors. Through engaging reels and storytelling content showcasing the region’s nature reserves, amenities, and mission, the campaign reached over 1.2 million users, generated 45,000+ engagements, and grew the audience by 22%. It also resulted in 120 volunteer inquiries and 8 new funding leads. This project highlights my ability to craft impactful global communications strategies that connect audiences across cultures and drive measurable results.
Media in Ghana Program
While in Ghana for the Media in Ghana program with the University of Oregon’s School of Journalism and Communication (SOJC), I managed the program’s social media presence in collaboration with SOJC staff. I created and coordinated posts that highlighted student experiences, cultural immersion, and the program’s community partnerships—showcasing the positive impact of global learning and storytelling. This role strengthened my ability to manage cross-cultural communications and craft engaging narratives that resonate with international audiences.
Research & Social Impact Strategy
My research, “Understanding Slacktivism’s Role in Offline Civic Engagement,” examined the connection between social media activism and real-world civic participation. Through experimental design and statistical analysis, I explored how engagement with activist content online can influence offline behavior. The findings revealed that while social media can positively shape attitudes toward activism, it is most effective as a complementary tool, one that raises awareness and mobilizes communities, rather than replacing on-the-ground action. This work reflects my broader belief that strategic communication and digital media can advance social good when grounded in research, empathy, and real-world impact.